When starting a business, the ultimate goal is to generate revenue from it. Many people believe that blogging is only for publishers and content creators, and not for businesses. However, this is far from the truth. In fact, businesses can also benefit greatly from having a blog. Here are four steps that you can follow to start a blog that can generate revenue for your business.
Table of content:
- Why Start Blogging
- Select the right platform
- Brainstorm for Topics That can generate Real-time Revenue
- Be Consistent
- Monetize Your Blog
Why Start Blogging For your business?
In today’s digital age, building authority and trust for businesses has become a reality through the use of blogs, a technique known as content marketing. For instance, let’s consider an online clothing store that creates high-quality content on fashion trends for the year 2022. By doing so, the store can attract a larger audience interested in fashion and showcase its clothing line in the blog, which can, in turn, generate significant sales.
Au Lit Fine Linens, a Canadian brand, is a great example of a company that has successfully implemented this strategy. Their blog, “Between the Sheets,” is ranked highly on Google, and the brand smartly creates content around improving sleep quality, which is directly linked to their target audience. As a result, they are receiving a lot of traffic from their informational content, mainly through blogging, which has become the primary source of their revenue. The best part is that it’s entirely free!
Blogging has proven to be a powerful tool that can generate significant revenue for businesses if done correctly. Unfortunately, many businesses do not take it seriously. Therefore, now is the perfect time to start writing a blog for your business. To check the keywords that your website is ranking for on the web, you can use SEMrush, which can also help you identify the keywords that your competitors’ domains are ranking for on the web.
If You want to check-out what type of keywords your website is ranking for on the web you can Use Semrush to find-out. And you can even find-out what keywords your competitiors domains are ranking for on the web.
If You Follow these 4 Steps that I am about to tell you. You will definitely have a good grasp on how to start a blog for your own business.
Step 1: Select the right Platform:
It really depends upon the nature of the business. Commonly if it is a B2B Business it has a portfolio website. And if a brand sells something online it has an e-commerce website.
For Both kinds of business needs, I recommend WordPress.
Why WordPress?
65% of websites with a CMS (Content Management System) on the internet use WordPress, according to a W3tech report. It is the most popular CMS In The Market. The reason why I recommend it. It’s easy to use and it is cost-effective. It has almost 60 thousand free plugins that can enhance the functionality of your website including the most popular e-commerce plugin name woo-commerce which is totally free.
Now we have selected the platform let’s See How you can easily Install and Access WordPress. And start a blog for your businesses.
The First thing I want you to do is to Go to Hostinger.com and select a hosting plan. If You are just getting started I recommend starting with the Hostinger Business WordPress plan.
After Selecting And Buying the right package choose the domain name or transfer your already-owned domain to Hostinger. You can Automatically Install WordPress in Hostinger by following these 4 simple steps.
Step 1 From the top Navigation bar select Hosting.
Step 2: After Selecting the domain on which you want to Install WordPress. Click On Install WordPress.
Step: 3 Fill Out the details.
Step:4
WordPress Is Installed you can access the WordPress dashboard by clicking the Edit Button.
There You Go. Now you are inside WordPress Dashboard.
Selecting Theme and the Right WordPress Page Builder.
After Installing WordPress the next step is to install the right theme (In WordPress Theme is actually the design of the overall website) You can explore Theme forest where you can find plenty of themes from which you can choose the right one.
Right Page Builder:
Normally theme provides us with the basic User interface design. But sometimes you need to customize the layout of the page according to your content marketing Strategy. If you are not a developer it’s gonna be challenging for you to code. So, you need some sort of tool with which you can do it without coding.
Luckily for that purpose WordPress Offer different page builder.
Elementor:
My Favourite one is Elementor. It ranks at No.4 in the wordpress plugins library. It is the most popular page Builder. That has a lot of templates inside its own library. If you want people to take the action that we want them to take than customization is the key. Because in the end, all we want from our content marketing efforts is to make people take the right actions that are beneficial for our business. With Elementor you can easily customized the look of your blog without any coding language.
Now we have set up all tools that we need to start a blog for our business. Let’s Focus on how we find the right type of topics that can be beneficial for our business.
Step:2 Brainstorm for topics that can Generate Real-time Revenue:
In 2022 there will be around 600 Million Blogs on the web. So the term Content Is King will not bring much value to your business especially if you just start doing it now. It is the right Content that will create value for your Business. For that purpose, you need to know what topics are related to your business and match those Topics to keywords that people are typing in Google. It is the only way you can Rank higher in Google and any other search engine.
You can do it in two simple Steps.
Step:1 List Down The Topics Related To Your Business
Let’s say You have a Footwear Brand and want to start writing Content to Increase conversions through your e-commerce store. I want You to list down all the topics that you think your Buyer is searching for on the internet. If You have Google Analytics and Google Search Console already connected to your website you can go there and see what kind of Keywords you are already ranking For on the internet. It will help you find the right topic for your content marketing efforts. If You are starting from scratch. I recommend you should create a buyer persona and think about all the topics that Your Buyer can search for you on the internet.
Example:
Let’s say Your Ideal buyer is a 25-Year-old male who loves to play sports and looking to buy shoes for his Outdoor Activities. In order to target her, You can select topics like
- Winter Shoes
- Outdoor Shoes for Running
- Best Outdoor Shoes. etc…
Step2: Match these topics with long Tail Keywords:
The next step is essential in order for you to generate revenue from your content. After deciding on the topics the next step is to put these topics in the form of long-tail keywords that people are searching for on the internet for that purpose you can use SemRush through which you can find out exactly what people are searching for and how much monthly searches that particular keyword has.
Let’s say I want to write content on the best outdoor shoes I put the keyword in the search bar inside SemRush and I come to know that people are searching for the best outdoor basketball shoes. So I will write on that topic so my brand can get recognition on the search engine.
There is another key metric that you should consider when trying to write content which is keyword difficulty. (It actually evaluates the chances of a particular phrase or keyword to rank in the top 10 google searches). As you can see in the picture above that the phrase “ best outdoor basketball shoes” have a high search volume and the keyword difficulty is just 26%. That means you have a greater chance to rank higher organically in a short amount of time if you make high-quality content that your target audience loves to read. That’s How you start a blog with topics that can generate revenue. For more detail about keyword research,
You can read more about keyword research here.
Step:3 Be Consistent
Consistency is the most important factor when it comes to blogging. You need to engage with your reader on a regular basis. For that purpose, you need to plan your Content Marketing Strategy and be consistent with it. For planning the right Content marketing strategy You can use the SemRush Content planning tool. It has an editorial Calendar where you can even assign team members to their work.
Use Email Marketing to engage with your reader:
Always try to collect people’s emails and create your own database. The two key main Advantages of creating and implementing Email marketing strategies for your businesses are:
- You can create your own Audience and you can promote your products and service directly to them.
- You build a deep personal connection with your target Audience.
Want to learn more about email marketing strategies that can drive real-time revenue you can find it here.
Step 4: Earn Money From Your Blog (Monetize your Blog)
After you start a blog for your business and you are generating decent traffic from your blogging efforts. Now you can actually monetize your blog by becoming other businesses’ product affiliates.
Example:
Let’s say you own an online clothing store and your blog about the “top 10 trendy fashion choices in 2022” ranks on the first page of the Google Search engine Result page. You can partner with some footwear brands to promote their products and earn some passive income through it. You can find brands on Affiliates Network like Impact.com.
If All Of this is too much for you or you do not have enough time to do it yourself you can reach out to me. Me and My Agency are happy to help you. Learn more
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Faisal Chaudhry
He is the Co-founder & C.E.O of Strategy Guys. He is an entrepreneur & Performance Marketer. His Goal with his blogs is to help Businesses generate more revenue with online marketing
