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faisalchaudhry.com

My Portfolio

"From Zero to Hero: How Digital Marketing Helped These Businesses Achieve Explosive Growth"

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Twillory

How Twillory Boosted Its Holiday Sales with an Omni-Channel Campaign

See Full Case study
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Brooz Advertising

Brooz Advertising - A Creative Printing House Website

See Full Case study
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Wrinkle by Ms

How Wrinkle By MS Boosted Sales with a Unique Website Design and SMM Campaign

See Full Case study
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Loop Earplug

A Case Study on Positioning Strategy and SMM Campaign

See Full Case study
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Adsgency.ai

Harnessing AI for Future-Ready Advertising at Adsgency.ai

See Full Case study
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Luca

LUCA: A Blend of Traditional Craftsmanship and Cutting-Edge AI Technology

See Full Case study

Business Pitches that I won

Peachy Den

Maguire

Grailed Pitch

NUUDII Pitch

Half-day Proposal

Harper Wilde Pitch

Maurie & Eve

Finery

Steele Pitch

Omnes

Mother of Pearl

Ginger & Smart Pitch

WANT Les Essentiels

Pepper

loop 2X sales Plan

Pashion Footwear

Evelyn & Bobbie Pitch

Outland denim pitch

Earthletica

Edge of ember

Hayley Menzies

My Certifications

How Twillory Boosted Its Holiday Sales with an Omni-Channel Campaign

 

Introduction:

 

In November, I had the pleasure of working with Twillory, a men’s fashion brand that wanted to maximize its holiday sales by building authority and offering customers the most value for their money. To achieve this goal, we decided to create an omnichannel campaign that would target Twillory’s core audience across social media, search engines, and a customized landing page. Here’s how we did it, and the impressive results we achieved.

Challenge:

Twillory faced a common challenge for holiday sales: how to stand out in a crowded marketplace and attract customers looking for the best deals. To address this challenge, we decided to focus on two main strategies: building authority and offering value.

Strategy:

To build authority, we wanted to showcase Twillory’s expertise and quality products to its core audience. We started by creating new buyer personas based on our research, then tested them through an A/B test campaign on social media. This helped us identify which messages resonated best with Twillory’s target audience, and refine our content accordingly.

For the value proposition, we wanted to make sure that customers knew they could get the most value for their money with Twillory’s holiday sales. To achieve this, we focused on search engine campaigns that targeted keywords with high purchase intent. By bidding on these keywords, we were able to show up at the top of search results when customers were actively looking for deals on men’s fashion.

Finally, we created a customized landing page using Unbounce, a platform that allowed us to build targeted CTAs and streamline communication. By directing customers from our social and search campaigns to this landing page, we could offer a seamless experience that would encourage them to make a purchase.

Results:

The results of our omnichannel campaign were impressive. The conversion rate on our landing page was 51%, indicating that customers were highly engaged with Twillory’s holiday sales. Our social media A/B test campaign also showed significant improvements, with a 35% increase in engagement and a 22% increase in click-through rates.

Tool Used:

Semrush For competitive analysis, Social Sprout for social listening and building buyer personas, and Unbounce for the creation of landing pages, and A/Btest. Facebook ADS Manager for social media ad campaign. Google ads for search ads.

Conclusion:

By using an omni-channel campaign to build authority and offer value to its core audience, Twillory was able to stand out in a crowded marketplace and achieve impressive results. Our strategies of creating new buyer personas, focusing on search engine campaigns, and building a customized landing page allowed us to target customers with precision and deliver a seamless experience that drove conversions. Overall, we believe that our work with Twillory offers valuable lessons for other businesses looking to maximize their holiday sales.

If you want to see the results for yourself,

 

https://www.twillory.com/

https://www.facebook.com/twillory/

Brooz Advertising – A Creative Printing House Website

 

Introduction:

 

Brooz Advertising is a prestigious printing house in Jeddah, Saudi Arabia. They specialize in creative printing and wanted to revamp their website to reflect their business model effectively. They wanted a website that looks unique and effective, which could portray them as the most prestigious printing house in Jeddah. Brooz Advertising had an existing website but was not satisfied with the results. They were looking for a digital marketing agency that could help them revamp their website, build their brand authority, and generate potential leads for their advertising powerhouse.

Problem:

Brooz Advertising is a printing house and their business model is highly dependent on creative printing. They were looking to create a website that effectively displays their portfolio and portrays them as the most prestigious printing house in Jeddah. Their existing website was not generating the desired results and did not reflect their business model effectively. They were struggling to generate leads for their advertising powerhouse.

Solution:

Faisal Chaudhry was approached by Brooz Advertising to help them revamp their website and build their brand authority. The first step was to conduct detailed research on their buyer personas and build a strategy about how the website can solve customer problems. The team was agile and did everything according to the client’s needs and their in-house build-in strategy.

Faisal Chaudhry and his team built a new website that reflected their business model effectively. The website was designed to provide a unique and effective experience to their customers. The website showcased its portfolio in a creative and interactive manner. The website was also designed to be mobile-responsive, which is a crucial factor in today’s digital world.

Moreover, Faisal Chaudhry also built an email marketing campaign to generate potential leads for their advertising powerhouse. The email marketing campaign targeted potential customers who were interested in creative printing. The 3 months campaign generated almost 15 new clients for Brooz Advertising.

 

Results:

The new website generated a significant increase in traffic and engagement. The website showcased their portfolio effectively, which resulted in an increase in inquiries and leads. The website was mobile-responsive, which resulted in an increase in mobile traffic. The email marketing campaign generated almost 15 new clients for Brooz Advertising.

Tool Used:

Semrush For competitive analysis, Mailchimp For email Marketing campaigns & Automation. Google ads for search ads.

 

Conclusion:

Faisal Chaudhry helped Brooz Advertising revamp their website, build their brand authority, and generate potential leads for their advertising powerhouse. The new website reflected their business model effectively and showcased their portfolio in a creative and interactive manner. The email marketing campaign generated almost 15 new clients for Brooz Advertising. The results were satisfactory for Brooz Advertising, and they were happy with the work of the Strategy Guys.

If you want to see the results for yourself,

 

https://broozadvertising.com/

How Wrinkle By MS Boosted Sales with a Unique Website Design and SMM Campaign

 

Introduction:

 

Wrinkle By MS is a fashion brand that had been generating sales mainly from Instagram but wanted to take their business to the next level by building their own custom website. To achieve this goal, they reached out to Faisal chaudhry, who helped them design a unique website that boosted sales by 20% in the first month of its launch. Here’s how I did it, and the impressive results we achieved.

Challenge:

Wrinkle By MS faced the challenge of standing out in a crowded fashion marketplace and offering customers a unique and personalized experience. They also needed to generate sales beyond Instagram and create a strong web presence.

Strategy:

To create a unique website that would appeal to Wrinkle By MS’s target audience, we started by digging deep into their buyer personas. I and my team discovered that customers wanted a customized and unique experience, so we based our UX strategy on that insight. We designed a website that not only looked great but also provided a seamless and personalized experience for customers.

To drive sales beyond Instagram DM’S, we created a social media marketing (SMM) campaign that targeted potential customers with precision. We used Facebook and Instagram ads to reach out to people who had shown interest in similar fashion brands, as well as those who had engaged with Wrinkle By MS’s social media accounts in the past. We also timed the campaign to coincide with EID, a Muslim holiday when many people were looking to buy new clothes.

Results:

Our strategy for Wrinkle By MS delivered impressive results. The unique website design led to a 20% increase in sales in the first month after its launch. The SMM campaign generated almost 1 million rupees in sales around EID, a significant increase from their previous sales on Instagram. We also received positive feedback from customers who appreciated the personalized experience offered by the website.

Tool Used:

Semrush For competitive analysis, Social Sprout for social listening and building buyer personas, and Facebook ADS Manager for social media ad campaigns. Google ads for search ads.

Conclusion:

By partnering with Faisal Chaudhry, Wrinkle By MS was able to create a unique website that offered customers a personalized experience and boosted sales by 20%. Our SMM campaign also delivered impressive results, generating almost 1 million rupees in sales around EID. I believe that our strategies of digging deep into buyer personas, creating a unique UX strategy, and leveraging social media to target potential customers can be applied to other fashion brands looking to build their web presence and drive sales.

If you want to see the results for yourself,

 

www.wrinklebyms.com

https://www.facebook.com/WrinklebyMS/

Loop Earplug: A Case Study on Positioning Strategy and SMM Campaign

 

Loop Earplug is an innovative earplug designed to be used for various purposes such as focusing, parenting, and attending concerts. However, as a new product, Loop Earplug faced a challenge in developing the right positioning in the consumer’s mind. Initially, Loop marketed itself by featuring its medical benefits, but the company struggled to gain traction in the market.

In an effort to overcome this challenge, Faisal Chaudhry, a marketing expert, presented a new idea for Loop’s positioning strategy. He suggested that Loop be marketed as a tool for focus while working from home, acknowledging the reality that many people are now working from home and are facing numerous distractions.

To implement this strategy, a social media marketing (SMM) campaign was launched by Loop Earplug. The campaign targeted individuals who work from home and aimed to position Loop as a solution for minimizing distractions and enhancing focus.

The SMM campaign was designed to resonate with the target audience and communicate Loop’s value proposition in a compelling way. The campaign included targeted ads, influencer marketing, and social media posts that highlighted the benefits of using Loop while working from home.

The results of the campaign were impressive. In the US, sales of Loop Earplug increased by 17% after the launch of the SMM campaign. This increase in sales was due to the successful implementation of the new positioning strategy, which resonated with the target audience and addressed a real problem that people face while working from home.

Tool Used:

Semrush For competitive analysis, Social Sprout for social listening and building buyer personas, and Facebook ADS Manager for social media ad campaigns. Google ads for search ads. HUBSPOT Marketing Hub For Landing page creations and email automation.

 

In conclusion, the case of Loop Earplug highlights the importance of developing a strong positioning strategy for a new product, especially one that is innovative and unfamiliar to the market. By understanding the needs and challenges of the target audience, Loop was able to reposition itself as a solution for a specific problem faced by many people. The success of the SMM campaign further reinforces the importance of effective digital marketing in today’s market. Through targeted advertising and influencer marketing, Loop was able to effectively communicate its value proposition and increase its sales.

If you want to see the results for yourself,

https://www.loopearplugs.com/

https://www.facebook.com/loopearplugs/

Case Study: Harnessing AI for Future-Ready Advertising at Adsgency.ai

 

Introduction

 

Adsgency.ai, a pioneering B2B solution provider, is at the forefront of integrating artificial intelligence (AI) into the advertising industry. This case study delves into the role of a Lead Business Development Expert at Adsgency.ai, who not only identifies potential clients but also plays a crucial role in shaping the AI models that power the company’s innovative solutions.

 

The Challenge

 

In an era where AI is transforming industries, advertising agencies are keen to embrace this technology to stay ahead. However, the integration of AI into their operations presents a unique set of challenges, including the need for specialized knowledge and resources. This is where Adsgency.ai steps in, offering B2B solutions that enable these agencies to seamlessly integrate AI into their marketing strategies.

 

The Role of the Lead Business Development Expert

 

At Adsgency.ai, the Lead Business Development Expert is tasked with identifying potential clients who can benefit from the company’s AI solutions. This role involves understanding the clients’ needs, presenting tailored solutions, and converting these potential leads into customers.

However, the responsibilities do not end there. The Lead Business Development Expert also works closely with the technical team, particularly in the area of Natural Language Processing (NLP).

 

Harnessing NLP for User-Centric Solutions

 

NLP, a subset of AI, is a crucial component of Adsgency.ai’s offerings. The Lead Business Development Expert plays a significant role in training these NLP models. The models are trained based on the search intent of the users, ensuring that the AI solutions provided are user-centric and capable of meeting the unique needs of each client.

 

Conclusion

 

This case study provides a glimpse into the innovative work being done at Adsgency.ai. It highlights the dual role of the Lead Business Development Expert, who not only drives business growth but also contributes to the technical aspects of the company’s AI solutions. By harnessing AI and NLP, Adsgency.ai is helping advertising agencies embrace the future, one client at a time.

Case Study: “LUCA: A Blend of Traditional Craftsmanship and Cutting-Edge AI Technology”

 

introduction:

 

This case study explores the unique combination of traditional craftsmanship and advanced AI technology in the brand LUCA, a producer of handmade leather shoes. The brand’s website is a testament to this fusion, featuring AI-generated content and images.

 

Background:

 

LUCA is a brand that prides itself on its handmade leather shoes, combining traditional craftsmanship with modern design. The brand sought to reflect this unique blend in its online presence, leading to the creation of a website that is entirely AI-based.

 

Challenge:

 

The primary challenge was to create a website that could reflect the brand’s identity and values, while also leveraging the power of AI technology. This involved the design and implementation of AI-generated content and images that would resonate with LUCA’s target audience.

 

Solution:

 

The solution involved the use of the latest AI technology to generate content and images for the website. This included the use of AI algorithms to create unique and engaging content that would appeal to the brand’s target audience, as well as AI-based image generation to create visually appealing images that would complement the content.

 

Results:

 

The results of this project were highly successful. The AI-generated content and images were well-received by the brand’s target audience, leading to increased engagement and sales. Furthermore, the use of AI technology allowed for a level of customization and personalization that would have been difficult to achieve otherwise.

 

Conclusion:

 

This case study demonstrates the potential of AI technology in the fashion industry, particularly in terms of content and image generation. By leveraging AI, LUCA was able to create a unique and engaging online presence that truly reflected its brand identity and values.

 

Future Directions:

 

Looking forward, LUCA plans to continue leveraging AI technology to further enhance its online presence and engage with its target audience. This includes the potential use of AI for personalized product recommendations, customer service, and more.

 

Please let me know if there are specific aspects you would like to delve deeper into or if there are other areas you’d like to include in the case study.