Keyword research is a critical component for businesses seeking to effectively promote their products and services on the internet. Understanding the intent of our ideal buyers in relation to our offerings is essential to generating revenue through content. By conducting thorough keyword research, we gain valuable insight into what our target audience is searching for, enabling us to tailor our content to their specific needs and interests. This approach ensures that our online presence is optimized for maximum engagement and conversion potential. Ultimately, keyword research serves as a cornerstone for successful online marketing strategies, allowing businesses to connect with their ideal customers and drive tangible results.
Table Of Content:
Content Marketing Research:
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.“
Gaining insight into the topics that interest your target audience in relation to your products and services requires an understanding of the specific keywords and key phrases they are using when conducting online searches. This information is essential to crafting relevant and engaging content that not only serves the needs of your audience but also generates profitable outcomes for your business. By analyzing the search terms utilized by your ideal customers, you can tailor your online presence to meet their unique preferences and position your brand for optimal visibility and impact. Ultimately, a comprehensive keyword research strategy serves as a cornerstone for effective content marketing, enabling you to connect with your target audience in meaningful ways and drive tangible results.
Keyword Research For topics that can generate Revenue.
Keyword research plays a pivotal role in identifying profitable topics for your content marketing efforts. With an estimated 600 million blogs on the web in 2022, it’s clear that simply creating content won’t necessarily bring value to your business. Instead, it’s critical to identify the right topics and keywords that match the interests and needs of your target audience.
You can do it in two simple Steps.
Step:1 List Down The Topics Related To Your Business
Firstly, create a list of topics related to your business, taking into account the keywords that your website is already ranking for in Google, if you have Google Analytics and Google Search Console connected to your website. Alternatively, you can create a buyer persona to identify the topics your ideal customer is likely searching for.
For instance, if you have a footwear brand, and your target buyer is a 25-year-old male who enjoys playing sports and wants to purchase shoes for outdoor activities, you might select topics such as “Winter Shoes,” “Outdoor Shoes for Running,” or “Best Outdoor Shoes.”
Step2: Match these topics with long Tail Keywords:
The next step is to match these topics with long-tail keywords using tools such as SEMrush. By researching the specific search terms and monthly search volume, you can identify profitable keywords to target in your content marketing efforts. For instance, if you wanted to write about the best outdoor shoes, you might use SEMrush to determine that “best outdoor basketball shoes” is a frequently searched term.
Finally, you should consider keyword difficulty, which assesses the likelihood of a particular phrase or keyword to rank in the top 10 Google searches. By analyzing this metric, you can determine which keywords are the most accessible to rank for and focus your content creation efforts accordingly. As shown in the example above, “best outdoor basketball shoes” has a high search volume and a low keyword difficulty, indicating that it represents an excellent opportunity to create high-quality content that resonates with your target audience and helps to drive revenue for your business.
Keyword research for intent-based marketing (Paid Search):
First of all, you need to understand what intent-based marketing is. In digital advertising two kinds of ads exist, one is paid search and the other is paid social Paid search is also known as intent-based marketing because the intention was already there. All you have to do is to grab that attention and sell your product to consumers that already searching for a product and service like yours.
Example:
Let’s again take the example of a footwear brand. If you own a footwear shoe store you can target the people that are searching to buy shoes online. All you have to do is place a search ad on that particular keyword i-e Buy shoes online and convert that prospect (Searcher) into your customers. The intention was already there he/she is searching to buy shoes. All you have to do is to grab that intent and try to sell your product. Mostly used intent-based marketing platforms are google search ads and youtube ads.
Now As You Understand what intent marketing is let’s discuss how to do keyword research for your Intent-based Marketing. Whenever you run intent-based ads on google, keyword research is the most important part. Because you want the right keyword that can drive you some business. Google ads have a free tool for that purpose named Keyword Planner
Example:
I own a digital agency name Strategy Guys. Let’s say I want to run some google search ads in order to get some useful traffic to my website. Google keyword planner tells me about the average number of searches per month of a keyword. Its growth, and its cost per click. From the media buying perspective, you can make a profound decision. About which keyword to select. But google keyword planner does not give you a competitor analysis.
Using SEMrush to drive more Conversions:
When it comes to Google rankings, bid, auction timing, and ad quality all play a critical role. SEMrush’s position tracking tool helps businesses track their position in the first 100 Google searches for a particular keyword and identify competitors who already rank for those keywords organically. This tool not only helps businesses improve the quality of their landing pages but also increases their chances of getting more conversions and click-through rates.
Analyzing the content of top competitors and providing more value in landing pages can significantly improve the quality of search ads, which ultimately drives the right traffic to your website while reducing the cost per click rate.
For example, as the owner of a digital agency, I selected keywords to run search ads on and used the position tracking tool to identify my top competitors who rank organically for those keywords. Analyzing their content helped me improve my landing page and content marketing strategy, leading to an increase in search ad quality and a higher chance of conversions. Moreover, it optimized my Google ads budget as well.
Overall, SEMrush’s position tracking tool is an essential tool for businesses that want to drive more conversions and improve their search ad quality.
Keyword Research For Youtube Videos:
Do you know youtube is the world’s second-largest search engine after Google. If your business does not have a youtube Channel and a video marketing strategy in place you are missing a lot of customers especially when they are in the Awareness stage of the buyer’s Journey. Youtube Video S.E.O is as much crucial as Google S.E.O. You can use a tool like Tubebuddy to see what keywords are people typing in inside of youtube and what amount of search volume these keywords have on a monthly bases.
Role Of keywords in developing your Video Marketing strategy:
The role of keywords in developing a video marketing strategy is crucial as it directly impacts the success of the campaign. It depends on the campaign goal, whether it is focused on generating brand awareness or increasing sales. In order to achieve the desired outcome, it is essential to find the right keywords that can attract the right audience and generate organic reach for the business.
Using the Combine Power of Google + Youtube Search Engine:
One effective approach is to combine the power of Google and YouTube search engines by finding the keywords that have a significant search volume on both platforms. This can increase the organic reach of the video and even lead to the video appearing in Google’s search engine results page.
Example:
For instance, consider the example of a footwear brand. Using SEMrush, one can determine the search volume for a specific keyword phrase such as “best outdoor shoes.” By creating a video focused on the best outdoor basketball shoes and optimizing it with relevant keywords, the video has a high likelihood of appearing in both Google and YouTube search results.
Optimizing for both Google and YouTube offers several benefits. Firstly, it increases the chances of generating more organic views as people searching for the specific keyword can see the video on both platforms. Secondly, if the website has difficulty ranking organically on Google, the video can serve as an alternative source of traffic and can appear in the top results for the targeted keyword.
Therefore, it is crucial to identify the right keywords to enhance the effectiveness of the video marketing strategy and achieve the campaign goals.
Conclusion:
To conclude, it can be said that identifying the correct intent of our target audience can help us maximize the potential of digital marketing and generate significant revenue from our marketing endeavors, including SEO, paid search, and YouTube. If you have any queries or require further assistance, feel free to contact us at Strategy Guys. Our team has extensive experience in helping various brands identify the appropriate audience to drive significant traffic to their content marketing campaigns.
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Faisal Chaudhry
He is the Co-founder & C.E.O of Strategy Guys. He is an entrepreneur & Performance Marketer. His Goal with his blogs is to help Businesses generate more revenue with online marketing
