In today’s business landscape, developing a comprehensive email marketing strategy in 2022 is crucial for establishing long-term and profitable relationships with your customers. The aftermath of the Covid-19 pandemic has made acquiring new customers a costly endeavor. To increase conversions, it is imperative to encourage your existing customers to return and purchase more of your products or services. To accomplish this goal, you must cultivate healthy communication with your customers. The most effective solution for building profitable communication with your customers is through the use of email.
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Why Do We Need Email Marketing in 2022?
Digital Advertising is getting Expensive
As Cost per mile (CPM) is getting higher day by day because a lot of people are jumping into digital marketing. Finding new customers is getting more and more difficult nowadays. According to a study, 40% of e-commerce revenue comes from the repeat customers.
Now, if you want to make money, you need people to come back again and buy more and more of your stuff. Let me tell you a powerful, cost-effective, and personalized way to connect with your customers i-e email marketing.
Power Of Personalization
Another major reason to consider email marketing is the power of personalization it can provide you as a business. You can have a two-way conversation with your customers. If you provide the right value to them at the right time.
For what purpose do start-ups and small Businesses Need an email marketing tool?
Let’s face it if you just blindly send emails to your customers, leads or these emails will go directly to their spam folder. In 2022, the overall average open rate of an email is 16.97% which is not a great number. So if you are not really targeted about your email marketing campaign then your email marketing efforts will land in people’s spam folders. For that purpose, you need email marketing tools to send the right email to the right people at the right time.
Implementing the Right Software:
When you are a start-up and a small business cost can be a trouble-making factor for you. You want software that is powerful so you can outsmart your competition and be Cost-effective so it would not be a burden on your pocket. There are many options in the markets so before you choose yours, make sure that you can do these three things.
- Ability to manage a small Contact database.
- Must analyze email sends, Giving you Insight into what went well and what can be optimized.
- Software must provide you with Marketing Automation facilities.
(For more details watch the full video where I share the full course on email marketing along with how you can use a free email marketing tool to build a successful marketing campaign)
I recommend you should check out Moosend for your email marketing needs. It gives you 30 days time period to play around with the software without even inserting a credit card. And for 1000 subscribers it is free. As your business starts growing their paid plan also starts as low as $9. Moosend has all the features that you need to run a successful marketing campaign.
Email Marketing Strategy For Businesses in 2022:
Two Aspects of creating a successful email marketing strategy are:
- Contact Management
- Segmentation
Contact Management:
A strategy that focuses on having a clean database with the right contact information like (their email addresses, phone numbers, names, and more). You can do that right inside Moosend if you do not have a lot of contacts to reach out to. If you have a lot of contacts to reach out you can use Moosend paid plan or you can integrate a CRM (Customer relationship management) Software. It will help you create and manage a healthy database that will be beneficial for your businesses.
Segmentation:
When you have a clean database with the right Contacts with the right Information. The next step is to divide those contacts into segments based on similarities.
Let me show you that in practice.
Example:
I own a digital agency name Strategy guys. For the sake of example let’s say we work in three industries i-e ( Healthcare, Law, and Fashion). And if we want people to open our emails we need to be targeted in our email communication to each industry. I cannot just send the same email to every industry it will not get open for sure.
For the sake of this blog I created a sample contact list inside Moosend
Now Let’s say I want to send My campaign just to healthcare professionals in my Contact list.
So based on industry (Similarity between the Contacts) I build a Segment that will only send my campaign to the contacts that are from the healthcare Industry.
Building your Email Marketing Campaign with Moosend:
After carefully segmenting the email list according to your business needs, the next step is to start sending the right email to the right people. For that, I recommend Moosend I have been using it for myself and a lot of my clients it is a great tool to make your email marketing campaign successful with a lot of cool features.
There are three types of campaigns that you can create inside moosend
- Regular
- A/B testing
- Repeatable
If You want to build an effective email marketing Strategy You can reach out to me and my agency. Learn More
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Faisal Chaudhry
He is the Co-founder & C.E.O of Strategy Guys. He is an entrepreneur & Performance Marketer. His Goal with his blogs is to help Businesses generate more revenue with online marketing
